#pSEOBreakdown

Muval Programmatic SEO Case Study

Muval has implemented a killer programmatic SEO strategy to target various aspects of moving and logistics. Their approach focuses on 3 main areas which helps them to generate a whopping 69,000+ visitors per month.


Muval is a platform that helps customers find, compare, and book removalists in Australia, saving money on relocations.

Website Details

Link

Monthly Visitors:

68,944

Domain Age:

6 yrs 9 mos

Pages Indexed:

2,000+

Industry:

Shipping

pSEO Status:

#snapshot

Muval Goes All-in on Organic Growth via pSEO

The key to Muval’s growth is its focus on organic traffic, achieved by creating 100’s of landing page style pages using programmatic SEO.

Marketing Channel Distribution

A whopping 57.16% of site visits come through organic search. They’ve effectively established a robust programmatic SEO strategic advantage with moving and logistics-relevant keywords like:

  • Local moving services
  • Interstate moving deals

Organic Traffic Trends

Organic search brings 68,944 monthly visitors to the site currently. Compared to 3 years ago when traffic was 10,041, this marks a 586.62% increase.

The site’s organic traffic has shown fluctuation in the last 4 months, with monthly visitors fluctuating from 65,151 to 68,944.

#breakdown

Detailed Analysis of pSEO Areas

Muval has implemented the techniques of programmatic SEO in the following areas. Let’s have a look at the case study.

#pSEOArea1

Local moving services

The keyword structure for this are follows a consistent pattern, combining head terms with specified modifiers. The pages are generated to capture a wide range of search phrases, such as:

Not only that, the target keywords are strategically crafted to capture a wide range of user intents as well, such as:

  • Best {Location} removalists
  • Affordable {Location} movers
  • {Location} moving companies
  • Compare {Location} relocation services

#pSEOArea2

Interstate moving deals

The keyword structure for this are follows a consistent pattern, combining head terms with specified modifiers. The pages are generated to capture a wide range of search phrases, such as:

Not only that, the target keywords are strategically crafted to capture a wide range of user intents as well, such as:

  • Cheapest backloading {Location 1} to {Location 2}
  • Best {Location 1} to {Location 2} movers
  • Affordable {Location 1} to {Location 2} move
  • {Location 1} to {Location 2} moving companies

Competitor Traffic Review

Muval content strategy is also a key factor in why the company is generating more search traffic competitors

Muval

68,944 visitors


grace.com.au

22,873 visitors

optimove.com.au

16,845 visitors


dawsonmoving.com.au

3,387 visitors

jakemove.com.au

2,945 visitors

Programmatic SEO Insights

Lessons from Muval successful programmatic SEO implementation.

🌎

Hyper-Localized Content Strategy

Muval’s city-specific landing pages for removalist services demonstrate how granular, location-based content can effectively target long-tail keywords and capture local search intent, driving targeted traffic.

📊

Data-Driven Page Generation

The company’s use of data to generate pages for specific moving routes shows how leveraging existing data sets can create valuable, user-centric content at scale while addressing specific user queries.

🔍

User-Centric Information Architecture

Muval’s intuitive site structure and navigation, tailored to different user journey stages, illustrates the importance of organizing programmatically generated content for optimal user experience and search visibility.

🔗

Cross-Linking for Topical Authority

The interconnected network of location and service pages on Muval’s site showcases how strategic internal linking can distribute link equity and reinforce topical authority across programmatically generated pages.

📝

Scalable Template Optimization

Muval’s consistent yet customized page layouts for different service types demonstrate the effectiveness of creating flexible, SEO-optimized templates that can be scaled across numerous pages while maintaining uniqueness.

💲

Conversion Optimization Focus

Muval’s clear calls-to-action and streamlined booking process on generated pages demonstrate the importance of aligning programmatic SEO efforts with conversion rate optimization to maximize ROI.

More Case Studies…

References and Resources

pSEO Examples List

Access a database of 150+ programmatic SEO examples to learn and get inspired from.

pSEO in WordPress

If you want to implement a similar (to Muval) pSEO strategy for your WordPress site, please reach out.

Learn pSEO Basics

Access this 4,500+ words of detailed guide to understand the core concepts of programmatic SEO.

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  1. We pull traffic data from the SimilarWeb API in the #snapshot section, with updates like the latest one on Nov 1, 2024.
  2. Similarly, Core Web Vitals data in the #breakdown section is updated regularly from the Google PageSpeed API, with the most recent update on Nov 1, 2024.