#pSEOBreakdown
Muval has implemented a killer programmatic SEO strategy to target various aspects of moving and logistics. Their approach focuses on 3 main areas which helps them to generate a whopping 69,000+ visitors per month.
Muval is a platform that helps customers find, compare, and book removalists in Australia, saving money on relocations.
#snapshot
The key to Muval’s growth is its focus on organic traffic, achieved by creating 100’s of landing page style pages using programmatic SEO.
A whopping 57.16% of site visits come through organic search. They’ve effectively established a robust programmatic SEO strategic advantage with moving and logistics-relevant keywords like:
Organic search brings 68,944 monthly visitors to the site currently. Compared to 3 years ago when traffic was 10,041, this marks a 586.62% increase.
The site’s organic traffic has shown fluctuation in the last 4 months, with monthly visitors fluctuating from 65,151 to 68,944.
#breakdown
Muval has implemented the techniques of programmatic SEO in the following areas. Let’s have a look at the case study.
#pSEOArea1
The keyword structure for this are follows a consistent pattern, combining head terms with specified modifiers. The pages are generated to capture a wide range of search phrases, such as:
Not only that, the target keywords are strategically crafted to capture a wide range of user intents as well, such as:
This area targets users looking for moving services in specific cities to compare prices and book reliable removalists.
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Landing Page-style pages
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Commercial search intent
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Middle of the Funnel
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Location-based page type
#pSEOArea2
The keyword structure for this are follows a consistent pattern, combining head terms with specified modifiers. The pages are generated to capture a wide range of search phrases, such as:
Not only that, the target keywords are strategically crafted to capture a wide range of user intents as well, such as:
This area targets users searching for affordable interstate moving options between specific Australian locations, capturing long-tail keywords related to cost and service.
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Landing Page-style pages
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Informational search intent
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Top of the Funnel
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Location-based page type
Muval content strategy is also a key factor in why the company is generating more search traffic competitors
Muval
68,944 visitors
grace.com.au
22,873 visitors
optimove.com.au
16,845 visitors
dawsonmoving.com.au
3,387 visitors
jakemove.com.au
2,945 visitors
Lessons from Muval successful programmatic SEO implementation.
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Muval’s city-specific landing pages for removalist services demonstrate how granular, location-based content can effectively target long-tail keywords and capture local search intent, driving targeted traffic.
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The company’s use of data to generate pages for specific moving routes shows how leveraging existing data sets can create valuable, user-centric content at scale while addressing specific user queries.
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Muval’s intuitive site structure and navigation, tailored to different user journey stages, illustrates the importance of organizing programmatically generated content for optimal user experience and search visibility.
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The interconnected network of location and service pages on Muval’s site showcases how strategic internal linking can distribute link equity and reinforce topical authority across programmatically generated pages.
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Muval’s consistent yet customized page layouts for different service types demonstrate the effectiveness of creating flexible, SEO-optimized templates that can be scaled across numerous pages while maintaining uniqueness.
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Muval’s clear calls-to-action and streamlined booking process on generated pages demonstrate the importance of aligning programmatic SEO efforts with conversion rate optimization to maximize ROI.
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