#pSEOBreakdown
MentorCruise crushes it with their programmatic SEO game plan for mentorship and career development. Focusing on 3 core areas, they rake in a cool 360,000+ monthly.
MentorCruise connects aspiring mentees with industry experts for mentorship in software engineering, product management, AI, design, and business.
#snapshot
The key to MentorCruise’s growth is its focus on organic traffic, achieved by creating 100’s of landing page style pages using programmatic SEO.
A whopping 48.30% of site visits come through organic search. They’ve effectively established a robust programmatic SEO strategic advantage with mentorship and career development-relevant keywords like:
The site currently attracts 360,297 visitors per month through organic search. This represents a 2215.09% increase compared to 2 years prior, when monthly visitors totalled 15,563.
Over the past 4 months, the site has experienced an upward trend in organic traffic, with visitor numbers rising from 333,493 to 360,297.
#breakdown
MentorCruise has implemented the techniques of programmatic SEO in the following areas. Let’s have a look at the case study.
#pSEOArea1
The keyword structure for this are follows a consistent pattern, combining head terms with specified modifiers. The pages are generated to capture a wide range of search phrases, such as:
Not only that, the target keywords are strategically crafted to capture a wide range of user intents as well, such as:
This area targets users seeking guidance from experienced professionals to enhance their skills effectively.
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Landing Page-style pages
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Informational search intent
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Top of the Funnel
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Profile page type
#pSEOArea2
The keyword structure for this are follows a consistent pattern, combining head terms with specified modifiers. The pages are generated to capture a wide range of search phrases, such as:
Not only that, the target keywords are strategically crafted to capture a wide range of user intents as well, such as:
This area targets users seeking personalized coaching to advance their skills, focusing on niche expertise and tailored guidance.
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Landing Page-style pages
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Commercial search intent
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Middle of the Funnel
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Profile page type
MentorCruise content strategy is also a key factor in why the company is generating more search traffic competitors
MentorCruise
360,297 visitors
growthmentor.com
197,353 visitors
leetcode.com
34,579,669 visitors
figma.com
82,392,089 visitors
interviewing.io
314,897 visitors
Lessons from MentorCruise successful programmatic SEO implementation.
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Individual mentor profile pages showcase expertise and ratings, serving as landing pages optimized for specific skills and job titles to capture intent-driven searches from potential mentees.
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Dynamic elements like mentor availability and ratings leverage real-time data to keep pages fresh and relevant, potentially boosting search engine perception of content quality and recency.
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Extensive internal linking between skill pages, mentor profiles, and topic clusters creates a robust site structure to distribute link equity and reinforce topical relevance for key search terms.
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MentorCruise employs standardized content templates across mentor and skill pages, enabling efficient creation of unique, relevant content at scale while maintaining consistent on-page SEO elements.
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MentorCruise’s display of mentor locations and time zones allows for subtle localization of content, potentially improving rankings for geographically-specific mentorship queries without creating separate location pages.
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The mentor onboarding process allows for quick adaptation to emerging tech fields, enabling MentorCruise to rapidly generate optimized content for new skill areas before significant competition emerges in search results.
We also have some other programmatic SEO case studies that you can look through.
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