#pSEOBreakdown
Salary crushes it with their programmatic SEO game plan for compensation and data analytics. Focusing on 5 core areas, they rake in a cool 4,340,000+ monthly.
Salary.com provides trusted compensation data and software solutions, empowering businesses and individuals to make informed pay decisions confidently.
#snapshot
The key to Salary’s growth is its focus on organic traffic, achieved by creating 100’s of landing page and article style pages using programmatic SEO.
A whopping 83.91% of site visits come through organic search. They’ve effectively established a robust programmatic SEO strategic advantage with compensation and data analytics-relevant keywords like:
Organic search brings 4,339,805 monthly visitors to the site currently. Compared to 4 years ago when traffic was 2,840,278, this marks a 52.80% increase.
The site’s organic traffic has shown a downward trend in the last 4 months, with monthly visitors falling from 5,062,308 to 4,339,805.
#breakdown
Salary has implemented the techniques of programmatic SEO in the following areas. Let’s have a look at the case study.
#pSEOArea1
The keyword structure for this are follows a consistent pattern, combining head terms with specified modifiers. The pages are generated to capture a wide range of search phrases, such as:
Not only that, the target keywords are strategically crafted to capture a wide range of user intents as well, such as:
This area targets users seeking detailed salary information for specific job roles in various locations, capturing relevant queries.
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Landing Page-style pages
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Informational search intent
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Top of the Funnel
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Location-based page type
#pSEOArea2
The keyword structure for this are follows a consistent pattern, combining head terms with specified modifiers. The pages are generated to capture a wide range of search phrases, such as:
Not only that, the target keywords are strategically crafted to capture a wide range of user intents as well, such as:
This area targets users comparing living expenses across locations, capturing intent to understand cost differences, targeting location-based cost keywords.
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Article-style pages
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Informational search intent
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Top of the Funnel
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Comparison page type
Salary content strategy is also a key factor in why the company is generating more search traffic competitors
Salary
4,339,805 visitors
indeed.com
431,111,018 visitors
glassdoor.com
37,148,633 visitors
payscale.com
2,264,457 visitors
simplyhired.com
3,827,822 visitors
Lessons from Salary successful programmatic SEO implementation.
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Salary’s location-specific salary data demonstrates how granular, data-driven content can address precise user queries, enhancing relevance and search visibility for long-tail keywords.
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By aligning content with specific job roles and locations, Salary effectively maps user intent, creating highly targeted pages that cater to nuanced search queries and boost organic traffic.
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The cost of living calculator exemplifies how interactive tools can increase user engagement, time on site, and provide valuable data for further content creation and SEO optimization.
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The interconnected nature of Salary’s job and location pages showcases an effective internal linking structure, boosting page authority and facilitating user navigation through related content.
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The comprehensive salary breakdowns and detailed job descriptions establish topical authority, potentially improving domain expertise signals for search engines and user trust.
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Salary’s approach to creating location-specific pages for various cities illustrates how localization can be implemented programmatically, improving relevance for geo-targeted searches.
We also have some other programmatic SEO case studies that you can look through.
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