#pSEOBreakdown
Iconduck has rolled out an impressive programmatic SEO strategy to cover various aspects of icons and illustrations. Their approach targets 2 key areas, pulling in a massive 824,000+ monthly.
Iconduck provides a platform for accessing and searching open source icons and illustrations, promoting creativity and accessibility for all.
#snapshot
The key to Iconduck’s growth is its focus on organic traffic, achieved by creating 100’s of landing page style pages using programmatic SEO.
A whopping 74.23% of site visits come through organic search. They’ve effectively established a robust programmatic SEO strategic advantage with icons and illustrations-relevant keywords like:
The site currently attracts 823,889 visitors per month through organic search. This represents a 849.64% increase compared to 1 years prior, when monthly visitors totalled 86,758.
Over the past 4 months, the site has experienced fluctuation in organic traffic, with visitor numbers fluctuating from 762,700 to 823,889.
#breakdown
Iconduck has implemented the techniques of programmatic SEO in the following areas. Let’s have a look at the case study.
#pSEOArea1
The keyword structure for this are follows a consistent pattern, combining head terms with specified modifiers. The pages are generated to capture a wide range of search phrases, such as:
Not only that, the target keywords are strategically crafted to capture a wide range of user intents as well, such as:
This area targets users seeking free, high-quality icons, capturing intent to download and use icons for various projects.
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Landing Page-style pages
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Informational search intent
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Top of the Funnel
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Curated collection page type
#pSEOArea2
The keyword structure for this are follows a consistent pattern, combining head terms with specified modifiers. The pages are generated to capture a wide range of search phrases, such as:
Not only that, the target keywords are strategically crafted to capture a wide range of user intents as well, such as:
This area targets users looking for specific icon themes for personal and commercial projects, optimizing for niche search terms.
✓
Landing Page-style pages
✓
Informational search intent
✓
Top of the Funnel
✓
Curated collection page type
Iconduck content strategy is also a key factor in why the company is generating more search traffic competitors
Iconduck
823,889 visitors
iconarchive.com
579,682 visitors
emojiguide.com
440,833 visitors
iconpacks.net
237,403 visitors
github.com
503,747,431 visitors
Lessons from Iconduck successful programmatic SEO implementation.
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Iconduck’s approach of creating individual pages for each icon type caters to specific user needs, boosting relevance and search visibility for long-tail queries related to icon downloads.
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Iconduck employs consistent page layouts across icon categories, allowing for the efficient creation and maintenance of thousands of SEO-optimized pages targeting various icon-related keywords.
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The site’s related icons and illustrations sections create a network of relevant internal links, distributing link equity and guiding users to additional valuable content.
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Iconduck incorporates frequently asked questions on category pages, addressing common user queries and potentially capturing featured snippet opportunities in search results.
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The site’s regular addition of new icons and date-stamped updates sends strong freshness signals to search engines, potentially boosting rankings for time-sensitive queries and competitive terms.
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Iconduck implements structured data to provide search engines with detailed information about icons, potentially enhancing rich snippet appearances and improving click-through rates from SERPs.
We also have some other programmatic SEO case studies that you can look through.
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