#pSEOBreakdown
BeamJobs Programmatic SEO Case Study
BeamJobs has implemented a killer programmatic SEO strategy to target various aspects of job search and career development. Their approach focuses on 2 main areas which helps them to generate a whopping 777,000+ visitors per month.
BeamJobs offers an AI-powered resume builder to help job seekers create, edit, and update resumes quickly and efficiently.
#snapshot
BeamJobs Goes All-in on Organic Growth via pSEO
The key to BeamJobs’s growth is its focus on organic traffic, achieved by creating 100’s of article style pages using programmatic SEO.
Marketing Channel Distribution
A whopping 73.40% of site visits come through organic search. They’ve effectively established a robust programmatic SEO strategic advantage with job search and career development-relevant keywords like:
- Effective {Profession} resume samples
- Profession-specific cover letter examples
Organic Traffic Trends
Organic search brings 777,338 monthly visitors to the site currently. Compared to 2 years ago when traffic was 311,798, this marks a 149.31% increase.
The site’s organic traffic has shown a downward trend in the last 4 months, with monthly visitors falling from 916,783 to 777,338.
#breakdown
Detailed Analysis of pSEO Areas
BeamJobs has implemented the techniques of programmatic SEO in the following areas. Let’s have a look at the case study.
#pSEOArea1
Effective {Profession} resume samples
The keyword structure for this are follows a consistent pattern, combining head terms with specified modifiers. The pages are generated to capture a wide range of search phrases, such as:
Not only that, the target keywords are strategically crafted to capture a wide range of user intents as well, such as:
- {Profession} resume success tips
- {Year} resume best practices
- Sample {Profession} resumes
- Successful {Profession} resume examples
{Profession} Resume Examples That Worked in {Year}
This area targets users seeking successful resume formats to improve job applications, capturing educational long-tail keywords.
✓
Article-style pages
✓
Informational search intent
✓
Top of the Funnel
✓
Curated collection page type
#pSEOArea2
Profession-specific cover letter examples
The keyword structure for this are follows a consistent pattern, combining head terms with specified modifiers. The pages are generated to capture a wide range of search phrases, such as:
Not only that, the target keywords are strategically crafted to capture a wide range of user intents as well, such as:
- {Profession} cover letter examples
- Sample cover letters for {Profession}
- Best {Profession} cover letters
- Effective {Profession} cover letters
{Profession} Cover Letter Samples
This area targets users looking for tailored cover letter examples, assisting various professionals in crafting impactful cover letters
✓
Article-style pages
✓
Informational search intent
✓
Middle of the Funnel
✓
Curated collection page type
Competitor Traffic Review
BeamJobs content strategy is also a key factor in why the company is generating more search traffic competitors
BeamJobs
777,338 visitors
resumeworded.com
2,195,958 visitors
thisresumedoesnotexist.com
106,635 visitors
w3schools.com
40,744,324 visitors
geeksforgeeks.org
51,174,649 visitors
Programmatic SEO Insights
Lessons from BeamJobs successful programmatic SEO implementation.
🛠
Template Mastery
Leveraging reusable templates streamlines BeamJobs’ content creation process. Their approach to generating profession-specific resumes and cover letters demonstrates effective scaling of quality content across numerous variations.
🏆
Long-Tail Keyword Targeting
By creating separate pages for each profession, BeamJobs effectively targets valuable long-tail search queries. This granular approach captures diverse user intents and search variations.
🔗
Cross-Linking Strategy
BeamJobs implements internal linking between related pages, such as resumes and cover letters for specific professions. This approach enhances site structure and user navigation while distributing link equity.
🎓
Topical Authority Building
BeamJobs establishes deep expertise in career-related content through comprehensive coverage of professions and document types. This topical depth likely enhances domain authority and improves rankings across related queries.
🚀
User Experience Optimization
Consistent page layouts and navigation across professions enhance usability. This user-centric approach likely contributes to positive engagement metrics, indirectly benefiting SEO performance.
📈
Funnel-Optimized Architecture
BeamJobs’ site structure guides users from informational content to conversion-focused pages, maximizing SEO traffic value. This funnel-aligned approach likely improves overall conversion rates from organic search visitors.
More Case Studies…
We also have some other programmatic SEO case studies that you can look through.
References and Resources
pSEO Examples List
Access a database of 150+ programmatic SEO examples to learn and get inspired from.
pSEO in WordPress
If you want to implement a similar (to BeamJobs) pSEO strategy for your WordPress site, please reach out.
Learn pSEO Basics
Access this 4,500+ words of detailed guide to understand the core concepts of programmatic SEO.
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- We pull traffic data from the SimilarWeb API in the #snapshot section, with updates like the latest one on Nov 1, 2024.
- Similarly, Core Web Vitals data in the #breakdown section is updated regularly from the Google PageSpeed API, with the most recent update on Nov 1, 2024.