Looking for inspiration to implement programmatic SEO on your website?
We have created this list of programmatic SEO examples websites to give you ideas and help you understand how others are doing it.
Let’s get to it directly…
Examples of programmatic SEO websites
Kindly note that we have used SEMrush for monthly traffic data, and the list here is in no specific order.
1. EquityZen
- Website: https://equityzen.com/
- Organic search traffic: 195k per month
- Description: An online marketplace for trading pre-IPO employee shares from private companies.
EquityZen has implemented programmatic SEO for the keyword Buy or sell <company> stock pre IPO and there are more than 5,340 pages created under it at the time of writing this post.
All these pages are published under equityzen.com/company/ URL. According to SEMrush, these pages rank for more than 43k keywords and have an estimated monthly traffic of 116k.
The best thing about EquityZen’s strategy is they rank for the keywords that are a perfect fit for their product. They must be getting a few hundred or even thousands of customers every month from this channel.
2. Kapwing
- Website: https://www.kapwing.com/
- Organic search traffic: 2.9M per month
- Description: A web-based collaborative video editor designed mainly for casual creatives like game-streamers, musicians, YouTube creators, and memers.
Kapwing has implemented programmatic SEO for the keywords <content> Template & <Content> Meme Generator and there are more than 3,290 pages created under it at the time of writing this post.
All these pages are published under kapwing.com/explore/ URL. According to SEMrush, these pages rank for 53k keywords and have an estimated monthly traffic of 420k.
The best thing about Kapwing strategy is they recognized that people search for specific memes instead of a meme generator, and they capitalized on it.
3. Enhancv
- Website: https://enhancv.com/
- Organic search traffic: 270k per month
- Description: A SaaS startup built around a web platform for creating modern resumes.
Enhancv has implemented programmatic SEO for the keywords <Position> Resume Template & <Position> Resume Example and there are more than 1,226 pages created under it at the time of writing this post.
All these pages are published under enhancv.com/resume-examples/ and enhancv.com/resume-templates/ URLs. According to SEMrush, these pages rank for 20k keywords and have an estimated monthly traffic of 27k.
The best thing about Enhancv strategy is all the keywords that they are targeting are highly transactional in nature, and people coming to their page would most likely become a customer.
4. Zapier
- Website: https://zapier.com/
- Organic search traffic: 2.8m per month
- Description: Allows end users to integrate web applications and automate workflows.
Zapier has implemented programmatic SEO for the keyword <App Name> Integrations and there are more than 3,39,000 pages created and indexed under it at the time of writing this post.
The pages are published under zapier.com/apps/ URL. According to SEMrush, these pages rank for 165k keywords and have an estimated monthly traffic of 537k.
The landing pages for these programmatically generated pages are well-designed and optimized for conversion.
5. Canva
- Website: https://www.canva.com/
- Organic search traffic: 77m per month
- Description: A graphic design platform for social media, presentations, posters, documents, and other visual content.
Canva has implemented programmatic SEO for the keyword <Design> Template and there are more than 8,000 pages created under it at the time of writing this post.
The pages are published under canva.com/templates/ URL. According to SEMrush, these pages rank for 197k keywords and have an estimated traffic of 1.3m.
Again, these pages are highly transactional in nature and target direct customers who are looking for some kind of graphics for their social media and for other uses.
👉 Click here to find more pSEO examples with detailed analysis
Final words
So, these are some examples of websites that have successfully implemented programmatic SEO. Currently, the list is small but we will keep adding more and more sites to it as we discover it.
To learn more, read our 4500-word guide on programmatic SEO.
If you have a suggestion that we can add to the list, please let us know in the comments below.
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