#pSEOBreakdown

Singing Carrots Programmatic SEO Case Study

Singing Carrots has implemented a killer programmatic SEO strategy to target various aspects of singing and vocal training. Their approach focuses on 3 main areas which helps them to generate a whopping 469,000+ visitors per month.


Singing Carrots offers tools for singing practice, focusing on pitch, vocal range, rhythm, and progress tracking for aspiring singers.

Website Details

Link

Monthly Visitors:

469,350

Domain Age:

4 yrs 5 mos

Pages Indexed:

21,000+

Industry:

Music

pSEO Status:

#snapshot

Singing Carrots Goes All-in on Organic Growth via pSEO

The key to Singing Carrots’s growth is its focus on organic traffic, achieved by creating 100’s of article style pages using programmatic SEO.

Marketing Channel Distribution

A whopping 63.63% of site visits come through organic search. They’ve effectively established a robust programmatic SEO strategic advantage with singing and vocal training-relevant keywords like:

  • Vocal style tutorials
  • Artist vocal range exploration

Organic Traffic Trends

The site currently attracts 469,350 visitors per month through organic search. This represents a 1449.73% increase compared to 2 years prior, when monthly visitors totalled 30,286.

Over the past 4 months, the site has experienced fluctuation in organic traffic, with visitor numbers fluctuating from 491,522 to 469,350.

#breakdown

Detailed Analysis of pSEO Areas

Singing Carrots has implemented the techniques of programmatic SEO in the following areas. Let’s have a look at the case study.

#pSEOArea1

Vocal style tutorials

The keyword structure for this are follows a consistent pattern, combining head terms with specified modifiers. The pages are generated to capture a wide range of search phrases, such as:

Not only that, the target keywords are strategically crafted to capture a wide range of user intents as well, such as:

  • How to mimic {Singer}’s vocal style
  • Tips for singing like {Singer}
  • Exercises to sing like {Singer}
  • Understanding {Singer}’s singing techniques

#pSEOArea2

Artist vocal range exploration

The keyword structure for this are follows a consistent pattern, combining head terms with specified modifiers. The pages are generated to capture a wide range of search phrases, such as:

Not only that, the target keywords are strategically crafted to capture a wide range of user intents as well, such as:

  • {Singer} lowest note
  • {Singer} highest note
  • {Singer} vocal range in octaves
  • {Singer} vocal type

Competitor Traffic Review

Singing Carrots content strategy is also a key factor in why the company is generating more search traffic competitors

Singing Carrots

469,350 visitors


tonegym.co

315,567 visitors

powertosing.com

34,660 visitors


pitchy.ninja

5,279 visitors

ramseyvoice.com

132,548 visitors

Programmatic SEO Insights

Lessons from Singing Carrots successful programmatic SEO implementation.

📖

Targeted content creation

Singing Carrots generates highly specific pages for individual singers, catering to users seeking to emulate particular vocal styles. This approach captures long-tail keywords and addresses niche user intents effectively.

🔍

User-centric information architecture

The site’s structure, with separate areas for “How to Sing Like” guides and vocal range information, aligns closely with distinct user search intents, enhancing relevance and user experience.

📊

Data-driven content expansion

Singing Carrots leverages a database of over 8000 performers to create unique pages, demonstrating how large datasets can fuel programmatic SEO efforts and provide value through comprehensive coverage.

💡

Interactive element integration

By incorporating interactive tools like vocal range tests within content pages, Singing Carrots increases user engagement and provides additional value, potentially improving on-page metrics and return visits.

🔘

Cross-linking strategy

The site effectively uses internal links between artist pages and related resources, creating a web of interconnected content that aids navigation and distributes page authority.

🚀

Performance optimization opportunities

With high Largest Contentful Paint (LCP) and Total Blocking Time (TBT) scores, there’s room to improve page speed, which could enhance user experience and SEO performance.

More Case Studies…

We also have some other programmatic SEO case studies that you can look through.

References and Resources

pSEO Examples List

Access a database of 150+ programmatic SEO examples to learn and get inspired from.

pSEO in WordPress

If you want to implement a similar (to Singing Carrots) pSEO strategy for your WordPress site, please reach out.

Learn pSEO Basics

Access this 4,500+ words of detailed guide to understand the core concepts of programmatic SEO.

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  1. We pull traffic data from the SimilarWeb API in the #snapshot section, with updates like the latest one on Sep 30, 2024.
  2. Similarly, Core Web Vitals data in the #breakdown section is updated regularly from the Google PageSpeed API, with the most recent update on Sep 30, 2024.