Looking for inspiration to implement programmatic SEO on your website?
We have created this list of programmatic SEO examples websites to give you ideas and help you understand how others do it.
Let’s get to it directly…
Examples of programmatic SEO websites
Kindly note that we have used SEMrush for monthly traffic data, and the list here is in no specific order.
1. EquityZen
- Website: https://equityzen.com/
- Organic search traffic: 23k per month
- Description: An online marketplace for trading pre-IPO employee shares from private companies.
EquityZen has implemented programmatic SEO for the keyword Buy or sell <company> stock pre IPO and there are more than 5,340 pages created under it at the time of writing this post.
All these pages are published under equityzen.com/company/ URL. According to SEMrush, these pages rank for more than 26k keywords and have an estimated monthly traffic of 8k.
The best thing about EquityZen’s strategy is they rank for the keywords that are a perfect fit for their product. They must be getting a few hundred or even thousands of customers every month from this channel.
2. Kapwing
- Website: https://www.kapwing.com/
- Organic search traffic: 1.7M per month
- Description: A web-based collaborative video editor designed mainly for casual creatives like game-streamers, musicians, YouTube creators, and memers.
Kapwing has implemented programmatic SEO for the keywords <content> Template & <Content> Meme Generator and there are more than 3,290 pages created under it at the time of writing this post.
All these pages are published under kapwing.com/explore/ URL. According to SEMrush, these pages rank for 50k keywords and have an estimated monthly traffic of 156k.
The best thing about Kapwing strategy is they recognized that people search for specific memes instead of a meme generator, and they capitalized on it.
3. Enhancv
- Website: https://enhancv.com/
- Organic search traffic: 723k per month
- Description: A SaaS startup built around a web platform for creating modern resumes.
Enhancv has implemented programmatic SEO for the keywords <Position> Resume Template & <Position> Resume Example and there are more than 1,226 pages created under it at the time of writing this post.
All these pages are published under enhancv.com/resume-examples/ and enhancv.com/resume-templates/ URLs. According to SEMrush, these pages rank for 33k keywords and have an estimated monthly traffic of 26k.
The best thing about Enhancv’s strategy is all the keywords that they are targeting are highly transactional, and people coming to their page would most likely become a customer.
4. Zapier
- Website: https://zapier.com/
- Organic search traffic: 4.2m per month
- Description: Allows end users to integrate web applications and automate workflows.
Zapier has implemented programmatic SEO for the keyword <App Name> Integrations and there are more than 3,39,000 pages created and indexed under it at the time of writing this post.
The pages are published under zapier.com/apps/ URL. According to SEMrush, these pages rank for 126k keywords and have an estimated monthly traffic of 74k.
The landing pages for these programmatically generated pages are well-designed and optimized for conversion.
5. Canva
- Website: https://www.canva.com/
- Organic search traffic: 130m per month
- Description: A graphic design platform for social media, presentations, posters, documents, and other visual content.
Canva has implemented programmatic SEO for the keyword <Design> Template and there are more than 8,000 pages created under it at the time of writing this post.
The pages are published under canva.com/templates/ URL. According to SEMrush, these pages rank for 92.7k keywords and have an estimated traffic of 302k.
Again, these pages are highly transactional and target direct customers who are looking for some graphics for their social media and other uses.
6. NomadList
- Website: https://nomadlist.com/
- Organic search traffic: 43k per month
- Description: Discover the best global destinations for remote work, travel, and living with extensive data and community insights.
NomadList has implemented programmatic SEO for the keyword Cost of Living in <Location Name> and there are more than 1,600 pages created under it at the time of writing this post.
The pages are published under nomadlist.com/cost-of-living/ URL. According to SEMrush, these pages rank for 1.5k keywords and have an estimated traffic of 700.
These pages target other pSEO areas as well like the pros and cons of staying in {location}, coworking space in {location} etc.
7. In2013Dollars
- Website: https://www.in2013dollars.com/
- Organic search traffic: 98k per month
- Description: An inflation calculator that uses the US Consumer Price Index to measure purchasing power changes since 1635.
In2013Dollars has implemented programmatic SEO for the keyword <Initial Amount> in <Base Year> is Worth <Current Value> Today and there are more than 91,000 pages created under it at the time of writing this post.
The pages are published under www.in2013dollars.com/us/inflation/ URL. According to SEMrush, these pages rank for 16.8k keywords and have an estimated traffic of 56k.
They have a lot of data points that they have shown on the page. Also, they have a very strong internal linking strategy.
8. Failory
- Website: https://www.failory.com/
- Organic search traffic: 105k per month
- Description: A content platform offering insights and resources for startup founders, featuring interviews, articles, reviews, and podcasts.
Failory has implemented programmatic SEO for the keyword Startups in <Location> and there are more than 1,700 pages created under it at the time of writing this post.
The pages are published under www.failory.com/startups/ URL. According to SEMrush, these pages rank for 8.4k keywords and have an estimated traffic of 4.3k.
They have implemented a similar kind of strategy for the Venture capitalist list. These pages have also helped them to generate backlinks from powerful media sites.
9. G2
- Website: https://www.g2.com/
- Organic search traffic: 2.6m per month
- Description: Marketplace for a wide range of software applications.
G2 has implemented programmatic SEO for the keyword <Software 1> vs <Software 2> and there are more than 2,27,000 pages created under it at the time of writing this post.
The pages are published under www.g2.com/compare/ URL. According to SEMrush, these pages rank for 49k keywords and have an estimated traffic of 36.4k.
The best thing about G2 strategy is that not only for comparison they rank, but even the profile pages of individual software also get tons of traffic which follows the pSEO strategy.
Final words
So, these are some examples of websites that have successfully implemented programmatic SEO. Currently, the list is small but we will keep adding more and more sites to it as we discover it.
To learn more, read our 4500-word guide on programmatic SEO.
Please let us know in the comments below if you have a suggestion we can add to the list.
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