#pSEOBreakdown

Ticketmaster Programmatic SEO Case Study

Ticketmaster has rolled out an impressive programmatic SEO strategy to cover various aspects of events and ticketing. Their approach targets 5 key areas, pulling in a massive 100,234,000+ monthly.


Ticketmaster is the largest global ticket marketplace for concerts, sports, and theater events, partnering with event organizers.

Website Details

Link

Monthly Visitors:

100,234,192

Domain Age:

31 yrs 4 mos

Pages Indexed:

212,000+

Industry:

Entertainment

pSEO Status:

#snapshot

Ticketmaster Goes All-in on Organic Growth via pSEO

The key to Ticketmaster’s growth is its focus on organic traffic, achieved by creating 100’s of landing page style pages using programmatic SEO.

Marketing Channel Distribution

A whopping 19.07% of site visits come through organic search. They’ve effectively established a robust programmatic SEO strategic advantage with events and ticketing-relevant keywords like:

  • Concert ticket listings
  • Event ticket booking platform

Organic Traffic Trends

The site currently attracts 100,234,192 visitors per month through organic search. This represents a 886.27% increase compared to 3 years prior, when monthly visitors totalled 10,162,959.

Over the past 4 months, the site has experienced fluctuation in organic traffic, with visitor numbers fluctuating from 103,183,360 to 100,234,192.

#breakdown

Detailed Analysis of pSEO Areas

Ticketmaster has implemented the techniques of programmatic SEO in the following areas. Let’s have a look at the case study.

#pSEOArea1

Concert ticket listings

The keyword structure for this are follows a consistent pattern, combining head terms with specified modifiers. The pages are generated to capture a wide range of search phrases, such as:

Not only that, the target keywords are strategically crafted to capture a wide range of user intents as well, such as:

  • {Artist Name} tour schedule
  • {Artist Name} concert venues
  • {Artist Name} ticket prices
  • {City} {Artist Name} concerts

#pSEOArea2

Event ticket booking platform

The keyword structure for this are follows a consistent pattern, combining head terms with specified modifiers. The pages are generated to capture a wide range of search phrases, such as:

Not only that, the target keywords are strategically crafted to capture a wide range of user intents as well, such as:

  • {Location} concert ticket prices
  • {Location} event schedule options
  • Buy {Type of Event} tickets {Location}
  • Where to purchase {Type of Event} tickets

Competitor Traffic Review

Ticketmaster content strategy is also a key factor in why the company is generating more search traffic competitors

Ticketmaster

100,234,192 visitors


stubhub.com

39,714,310 visitors

livenation.com

17,409,447 visitors


vividseats.com

10,686,409 visitors

seatgeek.com

18,557,772 visitors

Programmatic SEO Insights

Lessons from Ticketmaster successful programmatic SEO implementation.

🌟

Context-Driven Internal Linking

Ticketmaster’s event-specific pages integrate contextual links (e.g., “Fans Also Viewed”), creating a seamless navigation path while spreading link equity effectively across the domain.

🌈

Event-Based Seasonal Targeting

It leverages programmatic SEO to align pages with seasonal spikes in search volume for major events or holidays, demonstrating a proactive approach to capturing periodic demand.

💡

Focusing on User Intent Segmentation

The site strategically aligns landing pages with user queries at various funnel stages, such as middle-of-the-funnel artist pages and top-of-the-funnel location pages, optimizing for distinct user intents.

🔮

Harnessing Structured Data

Ticketmaster employs event-specific schema markup, enhancing visibility in rich results and enabling detailed previews of events, a crucial strategy to increase CTRs for transactional queries.

🌌

Leveraging Dynamic Content

By generating location and artist-specific pages dynamically, Ticketmaster provides up-to-date content tailored to user searches, demonstrating how automation can maintain relevance and user engagement at scale.

🔥

Visual Content Optimization

Ticketmaster embeds artist galleries and video previews on event pages, enhancing user engagement while leveraging visual assets to improve SERP click-through rates and time on site.

More Case Studies…

References and Resources

Custom AI Scripts

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pSEO Examples List

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Learn pSEO Basics

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  1. We pull traffic data from the SimilarWeb API in the #snapshot section, with updates like the latest one on May 19, 2025.
  2. Similarly, Core Web Vitals data in the #breakdown section is updated regularly from the Google PageSpeed API, with the most recent update on May 19, 2025.