#pSEOBreakdown
Iconduck Programmatic SEO Case Study
Iconduck has rolled out an impressive programmatic SEO strategy to cover various aspects of icons and illustrations. Their approach targets 2 key areas, pulling in a massive 706,000+ monthly.
Iconduck provides a platform for accessing and searching open source icons and illustrations, promoting creativity and accessibility for all.
#snapshot
Iconduck Goes All-in on Organic Growth via pSEO
The key to Iconduck’s growth is its focus on organic traffic, achieved by creating 100’s of landing page style pages using programmatic SEO.
Marketing Channel Distribution
A whopping 73.19% of site visits come through organic search. They’ve effectively established a robust programmatic SEO strategic advantage with icons and illustrations-relevant keywords like:
- Free icon download resources
- Themed icon sets
Organic Traffic Trends
The site currently attracts 706,209 visitors per month through organic search. This represents a 714.00% increase compared to 1 years prior, when monthly visitors totalled 86,758.
Over the past 4 months, the site has experienced a downward trend in organic traffic, with visitor numbers falling from 824,637 to 706,209.
#breakdown
Detailed Analysis of pSEO Areas
Iconduck has implemented the techniques of programmatic SEO in the following areas. Let’s have a look at the case study.
#pSEOArea1
Free icon download resources
The keyword structure for this are follows a consistent pattern, combining head terms with specified modifiers. The pages are generated to capture a wide range of search phrases, such as:
Not only that, the target keywords are strategically crafted to capture a wide range of user intents as well, such as:
- How to download {icon}
- Free {icon} SVG download
- Best {icon} for design
- Download {icon} in PNG
Download {Icon} Icon for Free
This area targets users seeking free, high-quality icons, capturing intent to download and use icons for various projects.
✓
Landing Page-style pages
✓
Informational search intent
✓
Top of the Funnel
✓
Curated collection page type
#pSEOArea2
Themed icon sets
The keyword structure for this are follows a consistent pattern, combining head terms with specified modifiers. The pages are generated to capture a wide range of search phrases, such as:
Not only that, the target keywords are strategically crafted to capture a wide range of user intents as well, such as:
- Free {Type of Icons} download
- {Type of Icons} for commercial use
- Best {Type of Icons} collection
- Free {Type of Icons} resources
{Type of Icons} Icons
This area targets users looking for specific icon themes for personal and commercial projects, optimizing for niche search terms.
✓
Landing Page-style pages
✓
Informational search intent
✓
Top of the Funnel
✓
Curated collection page type
Competitor Traffic Review
Iconduck content strategy is also a key factor in why the company is generating more search traffic competitors
Iconduck
706,209 visitors
iconarchive.com
530,337 visitors
emojiguide.com
391,579 visitors
iconpacks.net
203,968 visitors
github.com
488,643,166 visitors
Programmatic SEO Insights
Lessons from Iconduck successful programmatic SEO implementation.
🔍
Granular content targeting
Iconduck’s approach of creating individual pages for each icon type caters to specific user needs, boosting relevance and search visibility for long-tail queries related to icon downloads.
🛠
Scalable page templates
Iconduck employs consistent page layouts across icon categories, allowing for the efficient creation and maintenance of thousands of SEO-optimized pages targeting various icon-related keywords.
🔗
Internal linking strategy
The site’s related icons and illustrations sections create a network of relevant internal links, distributing link equity and guiding users to additional valuable content.
🤔
FAQ integration
Iconduck incorporates frequently asked questions on category pages, addressing common user queries and potentially capturing featured snippet opportunities in search results.
📅
Content freshness signals
The site’s regular addition of new icons and date-stamped updates sends strong freshness signals to search engines, potentially boosting rankings for time-sensitive queries and competitive terms.
📊
Schema markup utilization
Iconduck implements structured data to provide search engines with detailed information about icons, potentially enhancing rich snippet appearances and improving click-through rates from SERPs.
More Case Studies…
We also have some other programmatic SEO case studies that you can look through.
References and Resources
pSEO Examples List
Access a database of 150+ programmatic SEO examples to learn and get inspired from.
pSEO in WordPress
If you want to implement a similar (to Iconduck) pSEO strategy for your WordPress site, please reach out.
Learn pSEO Basics
Access this 4,500+ words of detailed guide to understand the core concepts of programmatic SEO.
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- We pull traffic data from the SimilarWeb API in the #snapshot section, with updates like the latest one on Nov 1, 2024.
- Similarly, Core Web Vitals data in the #breakdown section is updated regularly from the Google PageSpeed API, with the most recent update on Nov 1, 2024.