#pSEOBreakdown
AWeber Programmatic SEO Case Study
AWeber crushes it with their programmatic SEO game plan for email marketing and automation. Focusing on 3 core areas, they rake in a cool 6,578,000+ monthly.
AWeber is an email marketing service that helps businesses build profitable relationships with customers through effective communication tools.
#snapshot
AWeber Goes All-in on Organic Growth via pSEO
The key to AWeber’s growth is its focus on organic traffic, achieved by creating 100’s of landing page style pages using programmatic SEO.
Marketing Channel Distribution
A whopping 13.29% of site visits come through organic search. They’ve effectively established a robust programmatic SEO strategic advantage with email marketing and automation-relevant keywords like:
- Email marketing platform comparison
- Industry-specific template designs
Organic Traffic Trends
The site currently attracts 6,578,168 visitors per month through organic search. This represents a 8865.87% increase compared to 2 years prior, when monthly visitors totalled 73,369.
Over the past 4 months, the site has experienced fluctuation in organic traffic, with visitor numbers fluctuating from 6,650,839 to 6,578,168.
#breakdown
Detailed Analysis of pSEO Areas
AWeber has implemented the techniques of programmatic SEO in the following areas. Let’s have a look at the case study.
#pSEOArea1
Email marketing platform comparison
The keyword structure for this are follows a consistent pattern, combining head terms with specified modifiers. The pages are generated to capture a wide range of search phrases, such as:
Not only that, the target keywords are strategically crafted to capture a wide range of user intents as well, such as:
- {Competitor} vs AWeber features
- AWeber vs {Competitor} pricing
- {Competitor} or AWeber for automation
- AWeber vs {Competitor} customer service
AWeber vs {Competitor}
This area targets users comparing AWeber and competitors to help make informed purchase decisions based on features and pricing.
✓
Landing Page-style pages
✓
Commercial search intent
✓
Middle of the Funnel
✓
Comparison page type
#pSEOArea2
Industry-specific template designs
The keyword structure for this are follows a consistent pattern, combining head terms with specified modifiers. The pages are generated to capture a wide range of search phrases, such as:
Not only that, the target keywords are strategically crafted to capture a wide range of user intents as well, such as:
- Best {Industry} landing pages
- {Industry} page template examples
- Top {Industry} landing page designs
- {Industry} landing page ideas
{Industry} Landing Page Templates
This area targets users looking for industry-specific landing page templates, capturing intent to explore, compare, and select optimal designs.
✓
Landing Page-style pages
✓
Commercial search intent
✓
Top of the Funnel
✓
Curated collection page type
Competitor Traffic Review
AWeber content strategy is also a key factor in why the company is generating more search traffic competitors
AWeber
6,578,168 visitors
activecampaign.com
1,074,080 visitors
interspire.com
7,900 visitors
elevenlabs.io
14,617,289 visitors
zapier.com
8,659,838 visitors
Programmatic SEO Insights
Lessons from AWeber successful programmatic SEO implementation.
📏
Competitor-Focused Content Strategy
Creating comparison pages tailored to direct competitors enables users to make informed decisions. AWeber’s well-structured “vs” pages, like AWeber vs. Mailchimp, help capture users’ commercial search intent effectively.
💬
Consistent User-Centric Messaging
Clear, consistent value propositions, such as transparent pricing and unlimited features, align with user intent. AWeber’s programmatic SEO pages highlight these benefits, building trust and enhancing click-through rates.
⚡
Improving Core Web Vitals
Although AWeber’s content is robust, opportunities exist for reducing load times and improving Core Web Vitals. Enhancing Largest Contentful Paint and Total Blocking Time could boost rankings and user retention.
🌟
Feature Highlight Technique
AWeber’s “Wait! It gets better…” sections on comparison pages emphasize unique selling points. This approach draws attention to key differentiators, potentially swaying users in AWeber’s favor.
🔥
Free Trial Emphasis
AWeber’s consistent promotion of its free plan across pages targets users at different stages of the buying journey. This strategy reduces barriers to entry and encourages product adoption.
🛠
Scalable Template Structure
The consistent layout across AWeber’s landing page templates enables efficient scaling of content creation. This uniformity likely streamlines the process of generating and optimizing new pages for various industries and use cases.
More Case Studies…
We also have some other programmatic SEO case studies that you can look through.
References and Resources
pSEO Examples List
Access a database of 150+ programmatic SEO examples to learn and get inspired from.
pSEO in WordPress
If you want to implement a similar (to AWeber) pSEO strategy for your WordPress site, please reach out.
Learn pSEO Basics
Access this 4,500+ words of detailed guide to understand the core concepts of programmatic SEO.
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- We pull traffic data from the SimilarWeb API in the #snapshot section, with updates like the latest one on Sep 8, 2024.
- Similarly, Core Web Vitals data in the #breakdown section is updated regularly from the Google PageSpeed API, with the most recent update on Sep 8, 2024.