#pSEOBreakdown
SeatGeek Programmatic SEO Case Study
SeatGeek crushes it with their programmatic SEO game plan for events and ticketing. Focusing on 5 core areas, they rake in a cool 18,558,000+ monthly.
SeatGeek is a ticket marketplace connecting buyers and sellers for concerts, sports, festivals, Broadway, and comedy shows.
#snapshot
SeatGeek Goes All-in on Organic Growth via pSEO
The key to SeatGeek’s growth is its focus on organic traffic, achieved by creating 100’s of landing page style pages using programmatic SEO.
Marketing Channel Distribution
A whopping 26.47% of site visits come through organic search. They’ve effectively established a robust programmatic SEO strategic advantage with events and ticketing-relevant keywords like:
- Event listings by city
- Event ticket sales
Organic Traffic Trends
Organic search brings 18,557,772 monthly visitors to the site currently. Compared to 3 years ago when traffic was 4,691,097, this marks a 295.60% increase.
The site’s organic traffic has shown an upward trend in the last 4 months, with monthly visitors rising from 17,422,489 to 18,557,772.
#breakdown
Detailed Analysis of pSEO Areas
SeatGeek has implemented the techniques of programmatic SEO in the following areas. Let’s have a look at the case study.
#pSEOArea1
Event listings by city
The keyword structure for this are follows a consistent pattern, combining head terms with specified modifiers. The pages are generated to capture a wide range of search phrases, such as:
Not only that, the target keywords are strategically crafted to capture a wide range of user intents as well, such as:
- Upcoming {Type of Event} {Location}
- Best {Location} {Type of Event}
- {Type of Event} schedules {Location}
- {Type of Event} venues {Location}
{Type of Event} in {Location}
This area targets users looking for events, optimizing for local searches, and capturing interest in specific locations.
✓
Landing Page-style pages
✓
Informational search intent
✓
Top of the Funnel
✓
Location-based page type
#pSEOArea2
Event ticket sales
The keyword structure for this are follows a consistent pattern, combining head terms with specified modifiers. The pages are generated to capture a wide range of search phrases, such as:
Not only that, the target keywords are strategically crafted to capture a wide range of user intents as well, such as:
- {Artist/Event Name} concert schedule
- Cheapest {Artist/Event Name} tickets
- {Artist/Event Name} tour dates
- Buy {Artist/Event Name} tickets
{Artist/Event Name} Tickets
This area targets users seeking event tickets, capturing intent for purchase, and targeting ticket-related long-tail keywords.
✓
Landing Page-style pages
✓
Transactional search intent
✓
Bottom of the Funnel
✓
Profile page type
Competitor Traffic Review
SeatGeek content strategy is also a key factor in why the company is generating more search traffic competitors
SeatGeek
18,557,772 visitors
stubhub.com
39,714,310 visitors
vividseats.com
10,686,409 visitors
ticketmaster.com
100,234,192 visitors
axs.com
19,226,329 visitors
Programmatic SEO Insights
Lessons from SeatGeek successful programmatic SEO implementation.
🌟
Targeted Location-Based Pages
SeatGeek excels in creating hyper-localized event pages, like “Concerts in New York,” which cater to location-specific queries, capturing a wide audience actively searching for nearby events.
🔥
Dynamic Content Integration
By embedding real-time ticket availability and pricing, SeatGeek enriches its pages with dynamic data, keeping users engaged and improving relevance for search algorithms.
🏆
Long-Tail Keyword Optimization
Pages such as “Zach Bryan Tickets” target highly specific search intents, effectively capturing transactional traffic through long-tail keyword optimization.
💡
Sophisticated Internal Linking Structure
SeatGeek strategically links related events (e.g., connecting “Concerts in New York” to “Zach Bryan Tickets”), improving crawlability and distributing link equity to priority pages for higher rankings.
📈
Intent Segmentation Across Funnel Stages
The site targets users at all stages of the funnel, from informational searches like “Upcoming concerts in NYC” to transactional queries like “Buy Zach Bryan tickets,” showcasing mastery of intent targeting.
🚀
Strategic Use of User-Generated Data
Reviews, popular searches, and user interaction with “Fans Also Like” suggestions are leveraged to generate data-rich pages, adding unique, community-driven content that search engines prioritize.
More Case Studies…
We also have some other programmatic SEO case studies that you can look through.
References and Resources
Custom AI Scripts
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pSEO Examples List
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Learn pSEO Basics
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- We pull traffic data from the SimilarWeb API in the #snapshot section, with updates like the latest one on May 19, 2025.
- Similarly, Core Web Vitals data in the #breakdown section is updated regularly from the Google PageSpeed API, with the most recent update on May 19, 2025.