#pSEOBreakdown

Eat This Much Programmatic SEO Case Study

Eat This Much has implemented a killer programmatic SEO strategy to target various aspects of meal planning and nutrition. Their approach focuses on 3 main areas which helps them to generate a whopping 2,144,000+ visitors per month.


Personalized meal planning service helping users reach dietary goals with tailored plans, grocery lists, and calorie calculators.

Website Details

Link

Monthly Visitors:

2,144,319

Domain Age:

12 yrs 7 mos

Pages Indexed:

370,000+

Industry:

Health

pSEO Status:

#snapshot

Eat This Much Goes All-in on Organic Growth via pSEO

The key to Eat This Much’s growth is its focus on organic traffic, achieved by creating 100’s of landing page style pages using programmatic SEO.

Marketing Channel Distribution

A whopping 73.13% of site visits come through organic search. They’ve effectively established a robust programmatic SEO strategic advantage with meal planning and nutrition-relevant keywords like:

  • Nutritional information database
  • Personalized meal planning

Organic Traffic Trends

The site currently attracts 2,144,319 visitors per month through organic search. This represents a 1.00% increase compared to 3 years prior, when monthly visitors totalled 2,123,015.

Over the past 4 months, the site has experienced fluctuation in organic traffic, with visitor numbers fluctuating from 2,337,509 to 2,144,319.

#breakdown

Detailed Analysis of pSEO Areas

Eat This Much has implemented the techniques of programmatic SEO in the following areas. Let’s have a look at the case study.

#pSEOArea1

Nutritional information database

The keyword structure for this are follows a consistent pattern, combining head terms with specified modifiers. The pages are generated to capture a wide range of search phrases, such as:

Not only that, the target keywords are strategically crafted to capture a wide range of user intents as well, such as:

  • {Food Item} calorie count
  • {Food Item} macronutrient breakdown
  • {Food Item} vitamin content
  • {Food Item} mineral information

#pSEOArea2

Personalized meal planning

The keyword structure for this are follows a consistent pattern, combining head terms with specified modifiers. The pages are generated to capture a wide range of search phrases, such as:

Not only that, the target keywords are strategically crafted to capture a wide range of user intents as well, such as:

  • {Calorie Amount} meal ideas
  • {Calorie Amount} diet plan
  • {Calorie Amount} meals per day
  • {Calorie Amount} weight gain plan

Competitor Traffic Review

Eat This Much content strategy is also a key factor in why the company is generating more search traffic competitors

Eat This Much

2,144,319 visitors


nutritionix.com

4,674,837 visitors

mynetdiary.com

1,934,121 visitors


myfitnesspal.com

10,938,100 visitors

nutritionvalue.org

408,503 visitors

Programmatic SEO Insights

Lessons from Eat This Much successful programmatic SEO implementation.

🌟

Comprehensive Data Utilization

Eat This Much’s extensive nutritional database powers dynamic page generation, offering users detailed information on countless food items and meal combinations. This approach maximizes search visibility across a wide spectrum of dietary queries.

🍲

User-Centric Content Generation

The platform’s meal plan generator creates personalized, calorie-specific content, addressing unique user needs and capturing long-tail search queries related to specific dietary requirements and goals.

📊

Scalable Template Optimization

Eat This Much employs a consistent, SEO-optimized template across its programmatically generated pages, ensuring uniform structure and facilitating efficient indexing.

🔗

Cross-Linking Strategy

The site leverages internal linking within its programmatically generated pages, connecting related meal plans, recipes, and nutritional information to boost overall site authority and improve user navigation.

🚀

Segmented User Journey Mapping

The site’s programmatic structure aligns with different stages of the user journey, from initial nutritional queries to specific meal planning. This segmentation helps capture users at various decision-making points in their dietary process.

📈

Data-Driven Content Expansion

Eat This Much utilizes user interaction data to identify popular queries and content gaps, informing the programmatic creation of new pages to address emerging search trends and user needs in the nutrition space.

More Case Studies…

We also have some other programmatic SEO case studies that you can look through.

References and Resources

pSEO Examples List

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pSEO in WordPress

If you want to implement a similar (to Eat This Much) pSEO strategy for your WordPress site, please reach out.

Learn pSEO Basics

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  1. We pull traffic data from the SimilarWeb API in the #snapshot section, with updates like the latest one on Nov 1, 2024.
  2. Similarly, Core Web Vitals data in the #breakdown section is updated regularly from the Google PageSpeed API, with the most recent update on Nov 1, 2024.