#pSEOBreakdown
Eat This Much Programmatic SEO Case Study
Eat This Much has implemented a killer programmatic SEO strategy to target various aspects of meal planning and nutrition. Their approach focuses on 3 main areas which helps them to generate a whopping 2,144,000+ visitors per month.
Personalized meal planning service helping users reach dietary goals with tailored plans, grocery lists, and calorie calculators.
#snapshot
Eat This Much Goes All-in on Organic Growth via pSEO
The key to Eat This Much’s growth is its focus on organic traffic, achieved by creating 100’s of landing page style pages using programmatic SEO.
Marketing Channel Distribution
A whopping 73.13% of site visits come through organic search. They’ve effectively established a robust programmatic SEO strategic advantage with meal planning and nutrition-relevant keywords like:
- Nutritional information database
- Personalized meal planning
Organic Traffic Trends
The site currently attracts 2,144,319 visitors per month through organic search. This represents a 1.00% increase compared to 3 years prior, when monthly visitors totalled 2,123,015.
Over the past 4 months, the site has experienced fluctuation in organic traffic, with visitor numbers fluctuating from 2,337,509 to 2,144,319.
#breakdown
Detailed Analysis of pSEO Areas
Eat This Much has implemented the techniques of programmatic SEO in the following areas. Let’s have a look at the case study.
#pSEOArea1
Nutritional information database
The keyword structure for this are follows a consistent pattern, combining head terms with specified modifiers. The pages are generated to capture a wide range of search phrases, such as:
Not only that, the target keywords are strategically crafted to capture a wide range of user intents as well, such as:
- {Food Item} calorie count
- {Food Item} macronutrient breakdown
- {Food Item} vitamin content
- {Food Item} mineral information
{Food Item} Nutrition Facts
This area targets users seeking detailed nutritional content for various foods, optimizing search for dietary planning and health insights
✓
Landing Page-style pages
✓
Informational search intent
✓
Top of the Funnel
✓
Profile page type
#pSEOArea2
Personalized meal planning
The keyword structure for this are follows a consistent pattern, combining head terms with specified modifiers. The pages are generated to capture a wide range of search phrases, such as:
Not only that, the target keywords are strategically crafted to capture a wide range of user intents as well, such as:
- {Calorie Amount} meal ideas
- {Calorie Amount} diet plan
- {Calorie Amount} meals per day
- {Calorie Amount} weight gain plan
{Calorie Amount} Calorie Meal Plan
This area targets users seeking specific meal plans to meet caloric goals, capturing demand for tailored dietary advice.
✓
Landing Page-style pages
✓
Informational search intent
✓
Top of the Funnel
✓
Educational content page type
Competitor Traffic Review
Eat This Much content strategy is also a key factor in why the company is generating more search traffic competitors
Eat This Much
2,144,319 visitors
nutritionix.com
4,674,837 visitors
mynetdiary.com
1,934,121 visitors
myfitnesspal.com
10,938,100 visitors
nutritionvalue.org
408,503 visitors
Programmatic SEO Insights
Lessons from Eat This Much successful programmatic SEO implementation.
🌟
Comprehensive Data Utilization
Eat This Much’s extensive nutritional database powers dynamic page generation, offering users detailed information on countless food items and meal combinations. This approach maximizes search visibility across a wide spectrum of dietary queries.
🍲
User-Centric Content Generation
The platform’s meal plan generator creates personalized, calorie-specific content, addressing unique user needs and capturing long-tail search queries related to specific dietary requirements and goals.
📊
Scalable Template Optimization
Eat This Much employs a consistent, SEO-optimized template across its programmatically generated pages, ensuring uniform structure and facilitating efficient indexing.
🔗
Cross-Linking Strategy
The site leverages internal linking within its programmatically generated pages, connecting related meal plans, recipes, and nutritional information to boost overall site authority and improve user navigation.
🚀
Segmented User Journey Mapping
The site’s programmatic structure aligns with different stages of the user journey, from initial nutritional queries to specific meal planning. This segmentation helps capture users at various decision-making points in their dietary process.
📈
Data-Driven Content Expansion
Eat This Much utilizes user interaction data to identify popular queries and content gaps, informing the programmatic creation of new pages to address emerging search trends and user needs in the nutrition space.
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We also have some other programmatic SEO case studies that you can look through.
References and Resources
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- We pull traffic data from the SimilarWeb API in the #snapshot section, with updates like the latest one on Nov 1, 2024.
- Similarly, Core Web Vitals data in the #breakdown section is updated regularly from the Google PageSpeed API, with the most recent update on Dec 7, 2024.