#pSEOBreakdown
Salary Programmatic SEO Case Study
Salary crushes it with their programmatic SEO game plan for compensation and data analytics. Focusing on 5 core areas, they rake in a cool 3,132,000+ monthly.
Salary.com provides trusted compensation data and software solutions, empowering businesses and individuals to make informed pay decisions confidently.
#snapshot
Salary Goes All-in on Organic Growth via pSEO
The key to Salary’s growth is its focus on organic traffic, achieved by creating 100’s of landing page and article style pages using programmatic SEO.
Marketing Channel Distribution
A whopping 82.09% of site visits come through organic search. They’ve effectively established a robust programmatic SEO strategic advantage with compensation and data analytics-relevant keywords like:
- Regional salary insights
- Living cost analysis
Organic Traffic Trends
Organic search brings 3,132,036 monthly visitors to the site currently. Compared to 4 years ago when traffic was 2,840,278, this marks a 10.27% increase.
The site’s organic traffic has shown a downward trend in the last 4 months, with monthly visitors falling from 4,934,512 to 3,132,036.
#breakdown
Detailed Analysis of pSEO Areas
Salary has implemented the techniques of programmatic SEO in the following areas. Let’s have a look at the case study.
#pSEOArea1
Regional salary insights
The keyword structure for this are follows a consistent pattern, combining head terms with specified modifiers. The pages are generated to capture a wide range of search phrases, such as:
Not only that, the target keywords are strategically crafted to capture a wide range of user intents as well, such as:
- {Job} average salary {Location}
- Highest paying {Job} {Location}
- {Job} salary comparison {Location}
- {Job} earnings {Location}
{Job} Salary in the {Location}
This area targets users seeking detailed salary information for specific job roles in various locations, capturing relevant queries.
✓
Landing Page-style pages
✓
Informational search intent
✓
Top of the Funnel
✓
Location-based page type
#pSEOArea2
Living cost analysis
The keyword structure for this are follows a consistent pattern, combining head terms with specified modifiers. The pages are generated to capture a wide range of search phrases, such as:
- Cost of Living Comparison between Portland, OR vs Bend, OR
- Cost of Living Comparison between Houston, TX vs Miami, FL
Not only that, the target keywords are strategically crafted to capture a wide range of user intents as well, such as:
- Cost of living {Location 1} vs {Location 2}
- Living expenses {Location 1} and {Location 2}
- Compare {Location 1} and {Location 2} living costs
- {Location 1} vs {Location 2} salary comparison
Cost of Living Comparison between {Location 1} vs {Location 2}
This area targets users comparing living expenses across locations, capturing intent to understand cost differences, targeting location-based cost keywords.
✓
Article-style pages
✓
Informational search intent
✓
Top of the Funnel
✓
Comparison page type
Competitor Traffic Review
Salary content strategy is also a key factor in why the company is generating more search traffic competitors
Salary
3,132,036 visitors
indeed.com
408,962,193 visitors
glassdoor.com
34,861,746 visitors
payscale.com
2,162,897 visitors
simplyhired.com
3,529,384 visitors
Programmatic SEO Insights
Lessons from Salary successful programmatic SEO implementation.
📈
Data-driven content customization
Salary’s location-specific salary data demonstrates how granular, data-driven content can address precise user queries, enhancing relevance and search visibility for long-tail keywords.
💡
User intent mapping
By aligning content with specific job roles and locations, Salary effectively maps user intent, creating highly targeted pages that cater to nuanced search queries and boost organic traffic.
🔧
Interactive tools for engagement
The cost of living calculator exemplifies how interactive tools can increase user engagement, time on site, and provide valuable data for further content creation and SEO optimization.
🔗
Cross-linking strategy
The interconnected nature of Salary’s job and location pages showcases an effective internal linking structure, boosting page authority and facilitating user navigation through related content.
📚
Content depth and authority
The comprehensive salary breakdowns and detailed job descriptions establish topical authority, potentially improving domain expertise signals for search engines and user trust.
🏢
Localization at scale
Salary’s approach to creating location-specific pages for various cities illustrates how localization can be implemented programmatically, improving relevance for geo-targeted searches.
More Case Studies…
We also have some other programmatic SEO case studies that you can look through.
References and Resources
pSEO Examples List
Access a database of 150+ programmatic SEO examples to learn and get inspired from.
pSEO in WordPress
If you want to implement a similar (to Salary) pSEO strategy for your WordPress site, please reach out.
Learn pSEO Basics
Access this 4,500+ words of detailed guide to understand the core concepts of programmatic SEO.
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- We pull traffic data from the SimilarWeb API in the #snapshot section, with updates like the latest one on Nov 1, 2024.
- Similarly, Core Web Vitals data in the #breakdown section is updated regularly from the Google PageSpeed API, with the most recent update on Nov 1, 2024.