#pSEOBreakdown
Singing Carrots Programmatic SEO Case Study
Singing Carrots has implemented a killer programmatic SEO strategy to target various aspects of singing and vocal training. Their approach focuses on 3 main areas which helps them to generate a whopping 469,000+ visitors per month.
Singing Carrots offers tools for singing practice, focusing on pitch, vocal range, rhythm, and progress tracking for aspiring singers.
#snapshot
Singing Carrots Goes All-in on Organic Growth via pSEO
The key to Singing Carrots’s growth is its focus on organic traffic, achieved by creating 100’s of article style pages using programmatic SEO.
Marketing Channel Distribution
A whopping 63.63% of site visits come through organic search. They’ve effectively established a robust programmatic SEO strategic advantage with singing and vocal training-relevant keywords like:
- Vocal style tutorials
- Artist vocal range exploration
Organic Traffic Trends
The site currently attracts 469,350 visitors per month through organic search. This represents a 1449.73% increase compared to 2 years prior, when monthly visitors totalled 30,286.
Over the past 4 months, the site has experienced fluctuation in organic traffic, with visitor numbers fluctuating from 491,522 to 469,350.
#breakdown
Detailed Analysis of pSEO Areas
Singing Carrots has implemented the techniques of programmatic SEO in the following areas. Let’s have a look at the case study.
#pSEOArea1
Vocal style tutorials
The keyword structure for this are follows a consistent pattern, combining head terms with specified modifiers. The pages are generated to capture a wide range of search phrases, such as:
Not only that, the target keywords are strategically crafted to capture a wide range of user intents as well, such as:
- How to mimic {Singer}’s vocal style
- Tips for singing like {Singer}
- Exercises to sing like {Singer}
- Understanding {Singer}’s singing techniques
How to Sing Like {Singer}
This area targets users interested in replicating famous singers’ techniques through structured learning and practice resources.
✓
Article-style pages
✓
Informational search intent
✓
Top of the Funnel
✓
Profile page type
#pSEOArea2
Artist vocal range exploration
The keyword structure for this are follows a consistent pattern, combining head terms with specified modifiers. The pages are generated to capture a wide range of search phrases, such as:
Not only that, the target keywords are strategically crafted to capture a wide range of user intents as well, such as:
- {Singer} lowest note
- {Singer} highest note
- {Singer} vocal range in octaves
- {Singer} vocal type
{Singer} vocal range
This area targets users interested in learning about different singers’ vocal ranges and their singing capabilities.
✓
Article-style pages
✓
Informational search intent
✓
Top of the Funnel
✓
Profile page type
Competitor Traffic Review
Singing Carrots content strategy is also a key factor in why the company is generating more search traffic competitors
Singing Carrots
469,350 visitors
tonegym.co
315,567 visitors
powertosing.com
34,660 visitors
pitchy.ninja
5,279 visitors
ramseyvoice.com
132,548 visitors
Programmatic SEO Insights
Lessons from Singing Carrots successful programmatic SEO implementation.
📖
Targeted content creation
Singing Carrots generates highly specific pages for individual singers, catering to users seeking to emulate particular vocal styles. This approach captures long-tail keywords and addresses niche user intents effectively.
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User-centric information architecture
The site’s structure, with separate areas for “How to Sing Like” guides and vocal range information, aligns closely with distinct user search intents, enhancing relevance and user experience.
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Data-driven content expansion
Singing Carrots leverages a database of over 8000 performers to create unique pages, demonstrating how large datasets can fuel programmatic SEO efforts and provide value through comprehensive coverage.
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Interactive element integration
By incorporating interactive tools like vocal range tests within content pages, Singing Carrots increases user engagement and provides additional value, potentially improving on-page metrics and return visits.
🔘
Cross-linking strategy
The site effectively uses internal links between artist pages and related resources, creating a web of interconnected content that aids navigation and distributes page authority.
🚀
Performance optimization opportunities
With high Largest Contentful Paint (LCP) and Total Blocking Time (TBT) scores, there’s room to improve page speed, which could enhance user experience and SEO performance.
More Case Studies…
We also have some other programmatic SEO case studies that you can look through.
References and Resources
pSEO Examples List
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pSEO in WordPress
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- We pull traffic data from the SimilarWeb API in the #snapshot section, with updates like the latest one on Sep 8, 2024.
- Similarly, Core Web Vitals data in the #breakdown section is updated regularly from the Google PageSpeed API, with the most recent update on Sep 8, 2024.