Let’s face the facts: if you’re not paying attention to mobile SEO stats, you’re missing out on a HUGE piece of the pie.
Nowadays, when people search for something on Google, they aren’t necessarily sitting at their home computers with a keyboard and mouse — most of the time, they’re doing it from their phones.
In fact, mobile searches have been outnumbering desktop searches for quite some time now. As more and more people use mobile devices to browse the web and conduct their day-to-day business, its importance is only going to grow from here.
But what does that mean for your website?
If you’re like most people, then maybe your site looks great on a computer screen — but when you open it up on a phone, it’s just about unreadable because the text is so small, the page is so wide, and some elements go out of the screen. Or, maybe the site works just fine on a phone, but you can’t read anything without having to scroll back and forth constantly. If that sounds familiar, you should consider improving your mobile SEO in either of the cases.
Here, I have prepared a list of important mobile SEO stats for 2022 (just like the voice search stats)that will help you understand what’s coming next and capitalize on it.
Let’s go directly to it then…
2022 Mobile SEO stats
54.4% of worldwide website traffic comes from mobile devices (tablets are not included).
Search results on mobile gain 85.8% more impressions than the results on desktop.
57% of people don’t recommend a business to someone if it has a poorly designed mobile website.
60% of smartphone users have contacted a business by using Google’s “call” feature.
Securing the #1 position in mobile search gets 27.7% clicks, whereas the #1 on the desktop gets 19.3% clicks.
The average number of search results that are organically shown on the 1st page of Google mobile search is 8.5.
The organic CTR of mobile search results is almost 50% lesser than desktop results.
73% of internet users will be accessing the internet via mobile devices by 2025.
People who have had negative experiences with a mobile website are 62% less likely to make a purchase from the website in the future.
11.8% of Google mobile search results end up being clicked on a Google property like YouTube, Gmail, Google Play Store, Google Maps, etc.
Only 40.9% of Google mobile searches result in an organic click, 2% in a paid click, and more than 57% in no click.
A one-second delay in the loading of mobile web pages can reduce mobile conversion rates by up to 20%.
If a website takes more than 3 seconds to load on a mobile device, 53% of the visitors leave before it loads.
75% of smartphone users have very high expectations from their smartphones to get immediate information.
56% of all US online customers have searched for a local business on their mobile devices.
SEO offers around 20% more traffic opportunities than PPC ads on both mobile and desktop.
63% of Google organic search traffic in the US comes from mobile devices.
The first mobile search results on Google gets an average CTR of 26.9%.
An average mobile web page still takes more than 15 seconds to load.
Apart from work-related phone use, an average American spends 5-6 hours on their smartphones.
The trend is clear: more and more people are using their phones to search for things online. So if you want your business to get the most out of its website, you need to make sure it’s optimized for mobile users.
And since more than half of all searches happen on mobile devices, this is something you need to think about now.
If you have a related query, feel free to let us know in the comments below.